To achieve our Purpose and Mission, we affirm our values of Integrity, Leadership, Innovation, Performance, Teamwork, Customer Focus, Respect for People, and Community.
Our Vision is to be ONE of the top 10 leading business groups in Saudi in term of Business Diversify & Operation Excellence.
We demand of ourselves and others the highest ethical standards, and our products and processes will be of the highest quality.
Innovation is the key to improving the product offering and sustaining Al-arfaj's growth and profitability.
We recognize that people are the cornerstone of the group's success, we value our diversity as a source of strength, and we are proud of our history of treating people with respect and dignity.
We are deeply committed to meeting the needs of our customers, and we constantly focus on customer satisfaction.
We know that to be a successful company we must work together, frequently transcending organizational and geographical boundaries to meet the changing needs of our customers.
We believe that leaders empower those around them by sharing knowledge and rewarding outstanding individual effort. Leaders are those who step forward to achieve difficult goals, envisioning what needs to happen and motivating others.
We strive for continuous improvement in our performance, measuring results carefully, and ensuring that integrity and respect for people are never compromised.